BigCommerce SEO Best Practices That Google Will Love in 2025

Search engine optimization (SEO) continues to be a cornerstone for online store success, especially on platforms like BigCommerce. As Google updates its algorithms and user expectations evolve in 2025, keeping your BigCommerce store optimized is more important than ever.

This guide covers the best SEO practices tailored for BigCommerce in 2025, designed to boost your organic traffic, improve rankings, and increase sales.

1. Prioritize Page Speed and Performance

Google places high importance on page loading times. A fast store keeps visitors engaged and improves rankings.

Use lightweight themes optimized for speed
Compress images without losing quality
Minimize JavaScript and CSS files
Utilize a reliable Content Delivery Network (CDN)

2. Optimize Your Product Pages

Product pages are the heart of your BigCommerce store. Focus on:

Unique, detailed product descriptions that incorporate target keywords naturally
Clear, SEO-friendly URLs (e.g., yourstore.com/product-name)
High-quality images with descriptive ALT tags
Structured data markup (Schema) for products to enhance search results with rich snippets

3. Implement Mobile-First Design

With mobile searches dominating, your store must be fully responsive.

Ensure mobile usability with easy navigation and readable fonts
Optimize page speed specifically for mobile devices
Test your site regularly on different mobile browsers and devices

4. Leverage Content Marketing and Blogging

Supporting your product pages with quality content builds authority and attracts backlinks.

Maintain a regularly updated blog targeting relevant keywords and topics
Use internal linking to guide visitors from blog posts to product pages
Create guides, FAQs, and tutorials relevant to your niche

5. Use SEO-Friendly URL Structures and Navigation

Clear, logical URL structures and easy navigation help both users and search engines.

Use keyword-rich categories and subcategories
Avoid overly complex URLs with unnecessary parameters
Implement breadcrumb navigation for better user experience

6. Optimize Metadata and Titles

Metadata influences how your pages appear in search results.

Write compelling, keyword-rich meta titles and descriptions for all pages
Keep titles within 60 characters and meta descriptions within 160 characters
Use unique metadata for each page to avoid duplication

7. Secure Your Site with HTTPS

Security is a ranking factor and builds customer trust.

Ensure your BigCommerce store uses HTTPS
Regularly update SSL certificates and monitor security settings

8. Monitor and Fix Crawl Errors

Use tools like Google Search Console to identify and resolve:

Broken links
Duplicate content issues
Sitemap errors
Redirect problems

Conclusion

SEO on BigCommerce in 2025 demands a holistic approach combining speed, content, mobile usability, and technical excellence. By following these best practices, you can position your store to not only rank higher but also provide a superior shopping experience that converts visitors into customers.

Work with ThemeBasket for SEO-Optimized BigCommerce Themes

At ThemeBasket, we develop BigCommerce themes built with SEO best practices baked in, ensuring your store performs well on search engines from day one.